99 Online Marketing Tools You Won’t Be Able to Live Without
To say that digital marketers have to be jacks-of-all-trades is a considerable understatement. Marketers don’t often get the recognition they deserve for having to master so many different software tools, but if there’s one profession that requires knowledge of more tools than a Swiss army knife, online marketing is it.
1. AdWords Editor
If you work on large campaigns or multiple campaigns in Google AdWords on a regular basis, you’ll needAdWords Editor.
The recently redesigned interface makes working in AdWords Editor much easier, and the new suite of tools has almost everything a PPC marketer needs for bulk editing. Essential.
2. Keyword Planner
Google’s Keyword Planner is a similarly essential tool. Although you need an AdWords account to use it, the Keyword Planner isn’t just for PPC; it can help identify a wide range of keywords and associated data for uses in your AdWords campaigns as well as content marketing and SEO.
3. Bing Ads Editor
With Bing Ads becoming an increasingly popular PPC platform, the Bing Ads Editor is your all-in-one companion for managing your Bing Ads campaigns.
4. AdWords Scripts
Many PPC marketers have discovered the power and flexibility of AdWords Scripts to help them automate tasks that would otherwise eat into their precious time. If you haven’t checked them out, maybe it’s time to give them a try!
5. AdWords Performance Grader
WordStream’s AdWords Performance Grader (which we recently improved!) performs a thorough PPC audit of your AdWords account in 60 seconds or less, completely free. See what you’re doing right, and where you could improve, and see a greater return on your AdWords investment.